Captioning technology specialist AI-Media has formed a partnership with sports entertainment streaming platform DAZN to provide live and recorded multi-language and translated captioning using various solutions from its AI-based LEXI Tool Kit.

DAZN will integrate live captions across its premium sports content, with the aim of enriching the viewer experience for millions of viewers worldwide.


Ai-Media partners with DAZN

Mark Lovatt, general manager of global strategic accounts at AI-Media, said the partnership “marks a milestone in our global sports market expansion” and said it “underscores the impact of artificial intelligence on the industry”.

James Pearce, SVP broadcast and streaming at DAZN, added that the partnership with AI-Media is “another example of where DAZN uses best in class tech-based solutions to deliver the services and products that our customers want and expect. DAZN is all about putting customer choice at the centre of our offer, so we will be working hard to roll this out across all our services and looking forward to progressing this with AI-Media.”