Blog: There's no such thing as a magic bullet

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With ever-increasing competition among broadcasters for viewers and revenue, John Maxwell Hobbs asserts there is no ‘magic bullet’.

Now that everyone is back from the massive, high-energy, exhausting, exhilarating, head-spinning, week in Las Vegas that is NAB and are looking at their capital budgets and trying to figure out how to afford the cutting-edge systems they’ve seen, it’s time to consider just exactly what we’re looking for.

Radio, television, and online, both commercial and public service have the same goals – to have…

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