Making the immersive an everyday experience
New technology allows us to tell stories in innovative ways, but we need to create great content if immersive is to be successful, says Sol Rogers.
Virtual reality (VR) content has not always been executed particularly well.
This is a challenge we are addressing across the industry, because VR, mixed reality (MR) and augmented reality (AR) have the power to revolutionise the mundane and enhance the way we coexist, and we need to…
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