All Ad Tech articles
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Industry TrendsHow can streamers maximise DAI and avoid the complexities of GDPR?
Over-the-top services and streaming platforms have significantly changed the way we consume content, offering a wide array of entertainment and media directly over the internet. With this transformation, a major concern has emerged: transparency on the way that user data is used for Dynamic Ad Insertion. John Maxwell Hobbs reports.
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Industry TrendsWhat do Streamers Want? Sitcoms, Police Drama and Reality Shows
With streamers under pressure from investors to slash costs and turn a profit the decade of rampant content spend is over. Appetite for new shows remains high however if producers can find the right project to sell them, reports Adrian Pennington.
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Industry Trends2020 in review: January to June
2020 was dominated by Covid, the Black Lives Matter movement and the US election. IBC365 looks back at some of the biggest news stories from the first six months of the year.
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NewsNBC pushes cross-platform ads for Tokyo 2020
NBC Universal is encouraging advertisers to focus on the total number of viewers rather than primetime ad slots as the broadcaster gears up for next year’s Tokyo Olympics.
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NewsITV closes in on programmatic ad tech deal
UK broadcaster ITV is edging closer to rolling out a programmatic ad tech platform for its live and on-demand service ITV Hub as it plays “catch up” with its use of data and analytics.
