An invitation to stop partying like it’s 2015

I recently read an article titled 7 Deadly Sins: Where Hollywood is Wrong about the Future of TV, and thought it was spot on. Then I noticed it was written in 2015. OUCH!

The realisation that the industry has clearly identified its pain points, but not made loads of progress after multiple years, was a blow to the stomach.

As your audiences are increasingly shifting to digital and the money that used to rain over ad sales teams has slowed to a drizzle, media companies need to adapt. Faster.

As CPO of Applicaster, my goal is to help you manage and monetise your holistic media strategy (video, audio, written word, etc.) in a way that increases your ability to respond to market changes, increase competitiveness, and decrease the costs of learning and experimentation.

Enter Zapp – our SaaS platform for building and managing media apps. Our team has built Zapp to include a pluggable integration layer wrapped around the top native mobile and OTT SDKs.

This means you can use…