Impossible seeks start ups with ‘planet centric’ design ideas
IBC2018: Lily Cole and Kwame Ferreira’s business incubator looks to support technology companies focused on sustainability.
From single wire sunglasses that save on plastic waste to a news website that aims to combat fake news, Impossible duo Lily Cole and Kwame Ferreira are looking to incubate business ventures that share their altruistic vision for the planet.
Speaking at Monday morning’s Innovation keynote, the former supermodel and her partner Ferreira, an entrepreneur, said that the growing array of start ups and scale ups that they incubate take a ‘planet centric’ approach to design.
Ventures include a modular designed sunglasses brand, Wires Glasses which makes its product out of a single piece of wire that saves on screws and uses 3D printing to save on acetone waste .
An Amsterdam-based venture Fairphone, meanwhile, claims to be the…
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