MTGx calls for brands to play eSports
IBC2018: Advertisers as well as TV and the sports production industry should wake up to the huge potential of eSports says MTGx CEO Arnd Benninghoff.
MTGx CEO Arnd Benninghoff has outlined the next stage in Modern Times Group development of eSports, which includes attracting more big brands to get involved in what is a fast-growing digital industry.
So far big brands, with the exception of Mercedes, have been slow to get involved in eSports gaming, despite the obvious mass appeal of team-based online games such as League of Legends, which has proved it can attract huge audiences to its live tournaments.
“It took us time to convince Mercedes who were interested in…
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