Monetise
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Industry TrendsMPTS: British drama and production jobs under threat
At MPTS, speaker after speaker including the director of Mr Bates vs The Post Office voiced fears for the future of the UK TV industry.
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Industry TrendsDTG Summit: Gen Z accelerates the demise of linear TV
DTG CEO Richard Lindsay-Davies passionately called for regulators to “leave no one behind” as IPTV clearly looks to dominate into the future. George Jarrett reports.
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Industry TrendsVendor predictions for 2024: AI, CTV, FAST and Niche Sports
It’s no surprise that uses of AI are top of the agenda for media organisations in the next 12 months but so too is a drive to enhanced monetisation over Connected TV, mining niche sports, warnings of job ‘replacements’ and, notably, fewer calls for sustainability. Here are a selection of ...
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Industry TrendsSmart Use of AI to Tackle Media Tech Downturn
One of the topics discussed at IBC2023 was a body of research undertaken by the International Trade Association for Broadcast & Media Technology (IABM).
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Industry TrendsNAB Show New York: From AI to AM Radio
The annual National Association of Broadcasters (NAB) Show New York (October 24-26) saw more than 12,000 broadcast, media and entertainment professionals converge on the Javits Center, a figure that the NAB team claims is a 28% improvement over the previous year.
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Industry TrendsInside the IBC Accelerator Media Innovation Programme for 2023
IBC’s Accelerator Media Innovation Programme will be showcasing eight projects in Amsterdam this year. Created in 2019 to provide a framework for agile, collaborative, and fast-track innovation, the programme offers a unique multi-company project-based approach to solving complex media and entertainment business and technology challenges, focused on hands-on experimentation.
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Industry TrendsDTG2023: The Media Bill, OFCOM and ITVX Forge the Bigger Picture
The DTG’s annual conference, hosted by TV/radio presenter Sasha Twining, covered a dozen subjects under the banner of The Bigger Picture. Monetisation has cast a nasty shadow over streaming, and consumers are consumed by financial concerns that have shunted them towards nostalgia. George Jarrett reports.
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Industry TrendsDriving Fan Engagement: Metaverse, NFTs and the Need to Be Genuine
Especially in this digital age, the need to cultivate a direct relationship with your fans has never been more important or necessary. Whether sports club, league or broadcaster, engagement is the key to success across the board, discovers Mark Mayne.
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Industry TrendsROI generator: How to Convert Password Sharing into Subscriber Growth
The latest IBC webinar, titled ‘Converting Password Sharing into Subscriber Growth’, took a deep dive into the topic of password sharing, both from a prevalence point of view, and also from an enterprise perspective.
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Industry TrendsWBD’s Dave Duvall: Cloud migration, remote production and ‘creating the unexpected’
As CIO of Warner Bros. Discovery, Dave Duvall is steering the media giant through a dazzling array of technology shifts without recent precedent, writes David Davies.
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Industry TrendsSMPTE: The power of smart contracts awaits the media industry
Offering twinned creative technology and technical infrastructure strands, running simultaneously in the NFT2 and NFT3 theatres, the SMPTE UK Media Technology Conference 2022 marked 29 June as the day it created a new, modern media image for itself in the UK. George Jarrett reports.
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Industry TrendsBeating the bear: The streaming market in numbers
If the last few years have taught us anything, it has to be that expectations can always be confounded, and that what happened last month is no guide to what will happen next.
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Industry TrendsThe future of AI in analytics - ROI is crucial
In the IBC 365 webinar AI and Analytics, broadcasters and data experts discussed the changing expectations of analytics and the tricky question of calculating ROI.
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Industry TrendsApple scoring MLS rights is part of a growing SVOD trend
The broadcast game is changing. In the pursuit of growth, streaming platforms are turning their attention to grabbing sports rights from traditional broadcasters.
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Industry TrendsSVOD to AVOD: Rethinking OTT monetisation
For a decade, the landscape for TV has been gradually shifting, with the dominance of traditional satellite and cable TV eroded by the likes of Netflix and Hulu, pioneers of the streaming SVOD market. The pandemic and its enforced lockdowns delivered a literal captive audience for video-on-demand platforms, and subscriber ...
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Industry TrendsDynamic ad insertion: A win-win-win proposition?
Times are changing as big VOD players start to turn back to advertising after years of championing subscription-only models.
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