All NFT articles
-
Video
Unlocking Opportunities and Safeguarding Rights: Exploring Intertrust’s MarketMaker solution toolkit for digital media
IBC2023: In the demo of Intertrust’s MarketMaker you will see how this solution toolkit empowers digital media stakeholders to leverage Web3, unlocking new opportunities while safeguarding rights holders. You’ll learn how MarketMaker integrates digital assets with blockchain-based smart contracts, enabling secure transactions and rights management. Content creators can tokenize their ...
-
News
Charlie Brooker Speaks Out on Generative AI
The doyen of dystopia explains how he played with AI to create the latest series of Black Mirror.
-
Industry Trends
Driving Fan Engagement: Metaverse, NFTs and the Need to Be Genuine
Especially in this digital age, the need to cultivate a direct relationship with your fans has never been more important or necessary. Whether sports club, league or broadcaster, engagement is the key to success across the board, discovers Mark Mayne.
-
News
Urgent need to tackle UK virtual production skills gap: Report
The UK will lose out on virtual production opportunities unless it gets significant investment in training and R&D, according to a new report.
-
Video
Crystal Ball gazing: Beyond Next-Gen Streaming
IBC2022: C-level executives from global streamers will be challenged to predict the future of streaming and TV in a fast-paced, interactive session of surprise, quick fire questions. Find out what streaming industry leaders really think about the Metaverse, NFTs, the rise of ad-funded business models, sports in streaming, audience targeting, ...
-
Daily News
Bring the power of blockchain to creators
Blockchain platform Eluvio has used IBC2022 to bring together content creators, service providers and early adopters to spread the word about how NFTs can empower the media business to find new routes to audiences and greater monetisation.
-
Industry Trends
The Real Cannonball Run doc pushes creative boundaries with blockchain
A forthcoming documentary about the legendary US coast-to-coast automobile race promises to make innovative use of Web3, writes David Davies.
-
Industry Trends
NFTs in media: technology on trajectory “from the experimental to the mainstream”
While sport has (so far) accounted for the lion’s share of media-related headlines, NFTs also have the potential to transform relationships between creators and audiences across the music, film and TV worlds, writes David Davies.
-
Industry Trends
Into the broadcast metaverse with Vizrt, Adobe and TRT
The metaverse is still being shaped and defined, and it means different things to different people. Get ready for mixed reality worlds, virtual music and 360-degree news reporting.
-
Industry Trends
SMPTE: The power of smart contracts awaits the media industry
Offering twinned creative technology and technical infrastructure strands, running simultaneously in the NFT2 and NFT3 theatres, the SMPTE UK Media Technology Conference 2022 marked 29 June as the day it created a new, modern media image for itself in the UK. George Jarrett reports.
-
Industry Trends
Blockchain and NFTs: A new revenue generator?
Blockchain technology offers a fascinating opportunity to scale merchandising revenue if managed carefully, according to experts on the latest IBC Webinar: Blockchain for media.