All viewing experience articles

  • 4 Omdia 2 3x2
    News

    Movie channels lead viewing on FAST services

    2024-05-22T09:00:00Z

    Some 43% of all viewing on leading FAST service Pluto TV is attributed to its movie channels, according to new research from Omdia and PlumResearch.

  • Webinar-Understanding-the-media-consumer-through-data-A-single-customer-view-of-the-world-Webinar-IBC (2) 3x2
    Industry Trends

    Consumer Data and ROI - A Balancing Act

    2023-07-24T12:03:00Z

    It has never been more important to understand your customers, a fact that media and broadcasters have always been well aware of, and in today’s digital environment there are many ways of slicing that cake, discovers Mark Mayne.

  • multi-service discovery at the centre of the viewer experience
    Video

    Putting multi-service discovery at the centre of viewer experience

    2022-09-28T11:31:00Z

    IBC2022: TV operators are best placed to deliver on the pressing viewer need to bring together broadcast and OTT viewing experiences. But bringing a unified view is next to impossible with so many TV sources to manage. This session looks at how a multinational TV operator working alongside a global ...