Making sports more TV friendly

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From Tie Break Tens tennis to Power8 Sprints rowing, bite-sized sports are shooting for digital audiences with short attention spans.

Eagle-eyed sports fans may have seen the following sporting stories in recent weeks: a new 100-ball cricket league announced in London; the second annual draft of the Big3 3-on-3 pro basketball league in America; and junior Golf Sixes leagues – match play over just six holes - being set up in the UK and Europe.

These were some of the latest attempts for short-form sports formats to…

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