New vision required for women in sport

Hardly a sporting summer goes by these days without an investigation into the state of women’s sport. On one hand, there have been huge success stories from female athletes at the Winter Olympics and Commonwealth Games this year, but these positives are regularly balanced with headlines of a crisis because of a lack of TV coverage or commercial support.

Is women’s sport one of the best opportunities for broadcasting and sponsorship or is it riddled with too many problems of awareness and underfunding? The truth, as usual, is somewhere in between, but there is plenty of evidence of positive trending.

BBC Head of Sport Barbara Slater has seen…