Sports advertising: A whole new ballgame

Sport leads the way in many areas of new developments in the media, and that’s as true about advertising as it is about broadcasting. These days, ads across the sporting world are often breaking barriers or trying out new strategies with digital innovations and relying less and less on the ‘spots and dots’, those traditional 30-second adverts on television and radio. In addition, brands are attaching themselves more to sports content, especially if it links them to a digital audience made up largely of much-sought-after 18 to 34-year-old men and women.  

Cake Managing Director Jim Dowling says consumers are fed up of…