The shape of kids’ content
The proliferation of devices and platforms has meant that younger audiences are changing their viewing patterns, which in turn is shaping broadcaster and IP owners’ content strategies for a new generation of children.
Broadcaster appetite for shorter episodes (and more of them) is a clear trend in the children’s TV market, with the traditional 22-minute show making way for more ‘mobile friendly’ eleven, seven and five-minute episode series.
Imira Entertainment CEO Paul Robinson, who has also held senior positions at Disney, BBC and NBC Universal, says that this trend has become most notable in the last six to nine months. “Children now have more occasions to watch content, but each occasion tends to be shorter,” he says.
Spanish-based distributor/producer Imira – owned by Indian Animation outfit Toonz Media since 2015 – has just…
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