Enforcing accountability: How the industry can benefit from blockchain
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IBM2018-09-12T10:18:00
The digital transformation of the media and entertainment (M&E) industry has resulted in dynamic and evolving ecosystems that have become increasingly complex and have introduced new challenges in the area of digital rights, advertising and digital fraud, writes IBM Global Leader Telecommunications, Media & Entertainment Rob van den Dam.
Blockchain technology can help address these challenges. It has the potential to better manage media assets – such as copyrights or advertising inventories - and to lower costs and ad fraud.
Although blockchain is clearly a potential game changer, only 21 percent of the 147 M&E C-suite executives we interviewed stated that they are already exploring blockchain. Indeed, the M&E industry is a slow mover compared to many other industries (see Figure 1).
Twenty-eight percent of the interviewees said…
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