IBC2018: Money raised by the 4K 4Charity Fun Run will go to organisations focused on increasing diversity and inclusion in media and entertainment industry
The 4K 4Charity Fun Run held at IBC on Saturday raised $65,635 in donations this year, announced founding sponsor AWS Elemental.
Now in its fifth year, the 4km running and walking event took place at 7am in Amstelpark in Amsterdam, and drew 653 supporters from 165 companies across the industry.
The money raised will go to non-profit organisations focused on increasing diversity and inclusion in the media and entertainment industry.
The first place male and female finishers were Ben Wiskham of SkyNews and Megan Wright of Vimeo.
There was a 44% increase in the number of runners and walkers on the course this year.
Over the past five years, nearly 9,000…
Sign up for FREE access to the latest industry trends, videos, thought leadership articles, executive interviews, behind the scenes exclusives and more!
Already have a login? SIGN IN