TV looks to tech to personalise advertising
IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.
Data gathering and addressability are key to successful TV ad tech innovation, according to an expert IBC panel on TV and digital video advertising.
John Gee, Chief Business Development Officer at TV data company Alphonso, whose tech is present in over 34m US households, said that a top priority for advertisers is ‘addressability at scale’ and finding out where the audience is.
AddressableTV advertising is the ability to…
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