IBC2018: The state of scripted, the future of linear TV and the effectiveness of digital advertising were all topics of debate at a session devoted to debunking received wisdom in TV.
Senior figures across the TV industry have agreed that we are currently enjoying a golden of television drama.
Richard Waghorn, Director of Transformation & Technology at RTE, speaking at an IBC conference session dedicated to industry Mythbusting, said: “There were 250 scripted series in 2011 and 2012 – now it’s 500. We are in a golden age of TV whether that be linear or SVOD. The audience clearly has an appetite for scripted content.”
Sky Head of Insight Louise Sharpe said: “It feels like a very buoyant time. Drama is getting good audiences – over 8m in the UK on channels such as the BBC, ITV and Sky and it’s doing well on the SVODs too. At Sky we will be increasing our investment in original drama by 25% because it’s what our customers want.”
Screenforce MD Michel van der Voort argued that…
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