Broadcast audio builds trust in fake news era
DAB is coming into its own as media format for advertisers at a time of concerns about fake news and ad fraud in the online space.
Digital audio broadcasting (DAB) is growing across Europe and is pivotal to a functioning democratic society, said European Broadcasting Union Head of Radio Graham Dixon at the World DAB session at IBC last month.
In a world where fake news and fraud are an everyday reality for broadcasters, being reliable and resilient to hackers is critical. Dixon said: “What we want is…
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