ISE 2019: The impact of visual communication

Pro AV is a bustling sector and by 2023, the industry is predicted to be worth U$230 billion dollars. This is up from U$180bn today, according to AV trade group, AVIXA, with video the reason for much of AV’s expansion.

Pro AV is largely about business to business communications in markets outside media and entertainment. So that includes hotels, the military, banks, government, retail and education. Video has become the essential media in all of them whether that’s on digital signage, internal training, remote meetings, command control, surveillance or in more exotic applications like holography.

This is evident at Integrated Systems Europe (ISE) where some halls resemble Times Square or the Las Vegas strip, so packed are they with giant screens displaying eye-popping images of everything from glaciers to astronauts.

Automated video production
Unlike film and TV, however, the production of video is not…