Direct to consumer partnerships drive Viacom strategy

Viacom is championing audiences and its flagship channels with traditional distribution and over-the-top models to enhance value beyond its core offerings, explained SVP Dan Fahy. 

With a number of distribution deals in Latin-America, Asia Pacific, Europe and the UK, Viacom is already innovating and has been for “many years” with over-the-top (OTT) services and telcos in the direct-to-consumer (D2C) market, explained Viacom International Media Networks vice president commercial and content distribution Dan Fahy.

Speaking during Connected TV World Summit in London, Fahy dispelled the press headlines of late: “We are not taking on Netflix,” he highlighted the partnerships and collaborations with streaming video-on-demand services that has proved successful notably its…