The cloud gets crowded
The cloud allows for revolutionary gains in speed, flexibility, and collaboration, with the industry on a fast track to deploying workflows with Google, Microsoft and Amazon. So it’s little wonder that NAB has been awash with new launches based on cloud technology.
Video workflows for sports, news, film and entertainment are moving rapidly to the cloud and NAB was awash with ways to achieve it.
There are many benefits for doing so but Intel’s Lynn Comp summed it up best in a keynote delivered at NAB.
In future, she said, media will become a building block for a set of “intelligent visual experiences” that go way beyond content streaming to the TV. “We move from a world of passive consumption to something that is much more interactive and immersive. In addition to traditional media processing and delivery, the agile, flexible visual cloud encompasses workloads such as analytics, immersive media, cloud gaming and graphics.”
It’s no coincidence that Intel has termed its cloud service ‘visual cloud’ of which Comp is the general manager but her point is salient.
The intense competition for new SVOD services from AT&T, Disney and Apple versus incumbents Amazon and Netflix will shift from conventional high-end unscripted and drama shows into new immersive storytelling formats such as…
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