All Audiences and Advertising articles – Page 6
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NewsDisney+ debuts with technical glitches
The anticipated streaming service by Disney has launched in the US and Canada this week with a slate of technical problems which the company blamed on high demand.
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WebinarAugmenting reality: Creative and commercial opportunities for AR content
Join IBC365 on demand to explore the technology, use cases and business models behind AR.
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NewsUS DoD partners Verizon to deliver Forces network over IP
The United States Department of Defense has agreed a multi-year partnership with telco giant Verizon and the Defense Media Activity (DMA) to deliver content to overseas service members and their families.
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NewsViacom inks short-form content production deal with Facebook
Facebook Watch will showcase a slate of new commissioned short-form content after inking a deal with Viacom Digital Studios “to drive engagement.”
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NewsSVoD and pay-TV thrive in Spain
Consumer spend is forecasted to exceed €3 billion in 2019 for the first time in the Spanish entertainment market, according to a report by Futuresource.
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NewsDAZN inks boxing content deal with Snapchat
OTT sports streaming service DAZN has confirmed its partnership with Snapchat including two new series and behind the scenes access, highlights and recaps for boxing fans in the US.
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Industry TrendsBehind the scenes: Official Secrets
Telling the story with lighting, Official Secrets cinematographer Florian Hoffmeister BSC speaks to Alana Foster on how he worked with director Gavin Hood to depict the story of one woman’s moral conundrum.
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NewsComcast and Viacom join anti-piracy initiative
Comcast and Viacom have joined anti-piracy initiative the Alliance for Creativity and Entertainment (ACE).
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NewsFrance OTT player Salto gains triple investment
France Télévisions, M6 and TF1 are set to triple the investment in jointly backed on-demand service Salto, according to reports.
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Industry TrendsCall of duty
Social media firms report that the use of AI and digital fingerprinting to screen harmful content has led to an increase in its removal as they double down in their efforts to make sites safer – but are they doing enough or will the duty of care soon become a ...
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Technical PapersThe immersive audience experience evaluation toolkit
In this paper, i2 media research explores a new way to measure audience perceptions of impact and value of different immersive experiences.
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Industry TrendsBlog: Turning talent on demand
The US streaming giants are growing revenues and eyeballs with a slate of multi-million dollar deals snapping up UK talent. Alana Foster examines the increasingly competitive market.
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NewsMIPCOM, Netflix to announce results & Broadcast India Show
14-18 Oct: Your guide to what’s happening this week in the media, entertainment and technology industry.
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NewsVerizon Media expands short-form video business
In a dedicated push to accelerate its content library to showcase its 5G network, Verizon Media has launched In the Know Network to expand its short-form video business.
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Industry TrendsReach and relevance drives revenue
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
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NewsDish TV India partners with Amazon Prime Video
Indian satellite operator Dish TV has collaborated with Amazon Prime Video to bring the Prime Video app to TV and direct-to-home subscribers for its upcoming hybrid set-top box.
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NewsNetflix banned from advertising on Disney channels
Walt Disney has stopped airing ads from the streaming giant Netflix on its entertainment networks after changing its advertising policy ahead of pushing into the streaming world.
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NewsSky News broadcasts live on Amazon’s Twitch
Live streaming video platform Twitch, a subsidiary of Amazon, hosted Sky News in the broadcaster’s first live stream of the UK Conservative party conference in a bid to tap into younger audiences.
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NewsAmazon spat with Disney over Amazon Fire TV ad sales
Amazon’s Fire TV might not carry the new Disney+ service as the two corporate behemoths are locked in a dispute over the terms of advertising.
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NewsEsports audiences “the Holy Grail” for ad revenue
Return on investment is not just about cash, explained esports expert Michiel Bakker and chief executive of Ginx Esports TV, with esports audiences the new currency for revenue success.
