Quibi: Assessing the appetite for snackable streaming

A-list talent has flocked to Quibi, lured by its top management team, big budgets and attractive rights offer. But can the premium short-from platform translate pre-launch buzz into paid subscribers? Tim Dams reports, in the latest in IBC365’s series on the new SVOD platforms.

Of all the major SVOD launches, the premium short-form platform Quibi is arguably the most radical – and difficult to call. Billed as a combination of Silicon Valley and Hollywood expertise, Quibi was set up by former…