All articles by Mark Mayne
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Industry Trends
CES 2024 Review: What We Learned
The established bellwether of the tech industry, CES2024 has delivered in its usual frenetic style. Mark Mayne rounds up some of the good, the bad, and the downright left-field…
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Industry Trends
CES2024 Preview: VR, XR, Transparent Panels and Inevitably, AI
The year has barely started, but the tech world has already begun another annual rotation in the form of the perennial Las Vegas consumer technology launchpad, CES2024, writes Mark Mayne.
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Industry Trends
What We Learned in 2023: The Best Bits in Technology, Media and Broadcast
It’s been a busy year by any metric, and no exaggeration is required to claim that the Media, Broadcast and Technology industries have been among the busiest sectors across the board. Mark Mayne taks a look back through the year’s high points to see what they telegraph for the year ...
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Industry Trends
How to be a Technology Leader: Confidence, Compassion and Collaboration
A fireside conversation with a recent Rise Women in Broadcast Award nominee provided a host of key insights into the strategies of effective leadership that provide food for thought into 2024 and beyond, reports Mark Mayne.
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Industry Trends
Monetisation, Fragmentation and the Power of the Single Tech Stack
While connected TV has brought many benefits of scale and new revenue streams to content owners, the arms race to support an ever-growing variety of platforms, release schedules and refresh cycle frequency is a key challenge. Mark Mayne reports on an expert panel teasing out the answers to the many ...
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Industry Trends
NAB Show New York: From AI to AM Radio
The annual National Association of Broadcasters (NAB) Show New York (October 24-26) saw more than 12,000 broadcast, media and entertainment professionals converge on the Javits Center, a figure that the NAB team claims is a 28% improvement over the previous year.
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Industry Trends
GenAI: Content innovation, IP Protection and Tools for Change
GenAI is increasingly being used to create new types of media content, personalise media content for users, and improve the efficiency of the media production process. However, there are many challenges to be overcome, both on the technical and ethical side, writes Mark Mayne.
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Industry Trends
IBC Changemakers Podcast: F1 Cars, a Yellow Bear and Supporting Young People
In episode Seven of the IBC’s Changemaker series of Podcasts, Actors and Changemakers, Lisa Kelly, Head of Content Innovation & Development, Children in Need, BBC, speaks to Nadira Tudor about how Pudsey Bear will be stepping into a sim-rig to drive supercars, and dancing his way through this year’s appeal.
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Industry Trends
IBC Changemakers Podcast: ‘Train hard, Love Adversity, Master your Craft’
In episode Six of the IBC’s Changemaker series of Podcasts, Actors and Changemakers, Lesley Paterson, co-writer behind Oscar Winning production, All Quiet on the Western Front, a film that was made thanks to the endurance of the triathlete turned screenwriter, speaks to Nadira Tudor about how a triathlon-win helped fund ...
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Industry Trends
IBC2023: ‘Keep an open mind and be willing to grow’
IBC’s first ever LGBTQ+ session as part of the IBC2023 Changemakers programme in the Forum saw a three strong panel of Matthew Williams-Neale, Vice President, Marketing & Communications, Appear, Paul Pastor, Chief Business Officer and Co-Founder, Quickplay and Alfie Potter, Technical Analyst, Enterprise Architecture, ITV come together to discuss how ...
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News
IBC2023: Dynamic growth in AVOD revenue ahead
The penultimate day of IBC2023 kicked off in fine style in the Premium Pass Holders Premium Sessions, with an interactive and informal session that aimed to tackle some of the big questions around the Future of TV Advertising.
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News
IBC2023: Best of the Show
The IBC2023 show was in full swing, with thousands of visitors pouring into Amsterdam’s flagship RAI halls, ready to network, attend the paid and free conference tracks, and tour the vast show floor.
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News
IBC2023: Smarter devices driving smarter monetisation
Smart devices are changing the way we experience media, said an expert panel at IBC2023, and upcoming changes in viewing habits are set to have an even wider impact.
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News
Tackling the legacy challenge - Standardisation is key
An IBC2023 ‘Panel Discussion: Is legacy platform replacement the next industry trend’ set out to tackle some of the questions around legacy platforms, specifically those operated by OTT and IPTV service providers. Hosted by Russell Trafford-Jones, Chair, IET Media Technical Network - Communications Manager, Techex, and featuring Marko Hiti, Chief ...
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Industry Trends
IBC Changemakers Podcast: Coffee and Data Bridges of the Future
In episode Five of the IBC’s Changemaker series of Podcasts, Actors and Changemakers, Johan Wahlberg, Head of Digital Partnerships, SVT speaks to Nadira Tudor about how he brokered some powerful tech collaborations with Apple, Samsung, Google and Amazon amongst many many more well-known companies- fuelled mostly by caffeine.
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Industry Trends
IBC2023 Preview: New Business Models - FAST, AVOD, AI and Cloud in the Mix
The latest IBC webinar delivered insights aplenty with an expert panel dissecting a broad range of business models and technologies that touched on topics from FAST to AI. cloud-native applications to CPMs, reports Mark Mayne.
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Industry Trends
IBC Changemakers Podcast episode 3: a new deal for climate change, and how to get involved
In episode three of the IBC’s Changemaker series of Podcasts, Actors and Changemakers, Will Attenborough, Danusia Samal and Fehinti Balogun speak to Nadira Tudor to share their views on climate change and how to connect sustainability into production.
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Industry Trends
IBC Changemakers Podcast: Building Long Term Sustainable Change in DEI
In episode two of the IBC’s Changemaker series of Podcasts, Chief Diversity, Equity and Inclusion Officer at Warner Brothers Discovery, Asif Sadiq spoke with Nadira Tudor to discuss how to inspire long-term change and create policies that make a real impact.