Thought leadership

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Brought to you by 2018-08-20T09:00:00

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Probably, the most disruptive change in our industry is the change in media consumption behaviour. Viewers consume media content everywhere and in a nonlinear way, writes Qvest Media Head of Design Ulrich Voigt.

This change is mainly driven by FAANG – the “big 5”: Facebook, Apple, Amazon, Netflix, Google. The audience changes, just like content, storytelling and distribution models do. This change will just go ahead in the future, with innovation, platforms and product lifecycles speeding up.

What triggered this development? The internet and subsequent technologies: network everywhere (IP to the home, Wi-Fi, NGMN), computer power and screens everywhere (mobile devices, IoT), immediately available infrastructure (cloud).

Let me give you an example: The market for…

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