Monetise – Page 4
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Industry TrendsM&A to top the media and entertainment agenda in 2020
Mergers and acquisitions will be a top focus for M&E executives this year, according to a new report.
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Industry TrendsEditor’s letter: Season’s Greetings and Happy New Year
As the broadcast and media industry reflects on another year of change, IBC365 wishes its readers Season’s Greetings.
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Industry TrendsCreating Spotify for sports to counter piracy
As fast as technology has helped to bring the action of sports closer to fans it has also led to a boom in the presence of piracy as a threat to rights holders and broadcasters.
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Industry TrendsAnalysis: The evolution of immersive
Several studies have attached massive numbers to the VR and AR sector, but VR, in particular, has suffered a number of setbacks from the likes of Google and the BBC. James Pearce takes a look at the immersive market.
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Industry TrendsEsports: Overcoming the pitfalls of production
From measuring audience metrics to platform and tournament sponsorship, monetising esports is not without its challenges. IBC365 speaks with industry experts on tactics for broadcasters to deliver live esports production.
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Industry TrendsEsports amalgamation and addressability for advertisers
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
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Industry TrendsAddressable advertising: Who’s doing what, and why
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
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Industry TrendsReach and relevance drives revenue
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
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Industry TrendsNew broadcasters: Zeitgeist of our time
Global digital media publishers are defining broadcasting with 80% of audiences opting for video, according to Vice and Refinery29 executives who discussed the power of harnessing platforms and chasing niche audiences.
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Industry TrendsBlockchain: Ushering the next generation of M&E
The media & entertainment industry is undergoing a shift with increasing number of viewers migrating from the ‘linear’ broadcast services to over-the-top (OTT) services including Netflix, HBO Go and Roku, which are based on subscription driven AOD (audio on demand) and VOD (video on demand) models.
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Industry TrendsThe keys to success in a digital age
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
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Industry TrendsBrain waves: How content could be as individual as a fingerprint
As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.
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Industry TrendsGetting audience measurement – and influence – right
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
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Industry TrendsCome together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.
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Industry TrendsContent overload, or time for fresh thinking?
As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.
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Industry TrendsHow streamer spend is reshaping programme making
The rise of the streaming platforms has sparked a production boom, affecting superindie groups through to smaller indies. It has had a major impact on all genres of programme making too - and the way that shows are now financed. Tim Dams reports.
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Industry TrendsPublic service media: Trust in news
Public service news is facing increasing pressures from politicians to declining audiences and attacks on impartiality. But is it all doom and gloom? – Raymond Snoddy investigates.
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Industry TrendsWomen’s World Cup scores with viewers worldwide
The 2019 Women’s World Cup is drawing to a close, but the tournament has already broken viewing records worldwide, writes Ross Biddiscombe.
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Industry TrendsCan Quibi crack the short form market?
With a $1bn programming budget, Jeffrey Katzenberg and Meg Whitman’s premium short form platform Quibi has attracted a raft top talent to create shows. But can it persuade mobile viewers to part with their cash? Tim Dams reports.
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Industry TrendsArtificial role of AI in sports production
AI is one of the buzzwords across all sectors, but what impact is it and machine learning having on live sports production? Andy Stout investigates.
