Monetise – Page 3
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Industry TrendsCan AI help producers beef up back catalogue revenues?
Coronavirus has hit producer revenues hard by stalling production around the world. Can AI-based ad insertion technology help them to squeeze incremental revenues from their back catalogue at such a challenging time?
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Industry TrendsStreamers’ password sharing problem
Before coronavirus struck, the streamers looked to have password sharing in their sights amid estimates that it was costing billions of dollars in lost revenue. The issue has gone quiet for now – but that is likely to change.
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Industry TrendsWhich platforms will gain from the Facebook ad boycott?
With more than 160 major companies pulling their advertising from Facebook, traditional platforms like TV through to digital giants such as Amazon, TikTok and YouTube look set to benefit.
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Industry TrendsLive TV sports rights to take a Covid-19 hit?
As sports return to our screens, analysts are predicting a downturn in the sports broadcast rights market. But what will be the longer-term impact? Ross Biddiscombe investigates.
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Industry TrendsAd industry spots money in the cloud
Slowly but surely, the advertising industry is switching on to the financial advantages of the cloud to help simplify the delivery of multiple versions of commercials around the world, and to make addressable TV advertising a reality.
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Industry TrendsProduct Launches & Press Events
IBC365 presents a roundup of the virtual events, webinars, product launches, podcasts and demonstrations currently being offered online.
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Industry TrendsBrands look to capitalise on esports growth
Lockdown has seen a surge in competitive video gaming, causing advertisers to take a closer look at esports as a medium.
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Industry TrendsEarnings review: Disney, ITV, WarnerMedia count cost of coronavirus
IBC365 recounts the standout company results in the media and broadcast industry.
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Industry TrendsAd tech market heats up
The past few weeks have seen a number of digital players launch or revamp ad tech platforms, as well as new ISBA research showing that half of online ad spending goes to industry middlemen.
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Industry TrendsIndustry moves: Grass Valley, GB Labs, BBC Studios
IBC365’s update on company appointments, resignations and restructures across the content and broadcast industry.
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Industry Trends365 playlist: Cyber security
Among the challenges broadcasters and platform owners face today is restreaming, credential sharing, ransomware and hacking of content and data. IBC365 rounds up insight and tips from experts on cyber security.
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Industry TrendsTime for more advertisers to buy into the podcast boom?
The growing popularity of podcasting with listeners as well as new dynamic forms of advertising technology are sparking renewed interest in the sector from brands large and small.
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Industry TrendsAnalyst review: Facebook, Google face ad revenue losses & SVOD market predictions
IBC365 rounds up pivotal analyst research from across the media and broadcast industry.
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Industry TrendsExperts call on PSBs to push the cyber security agenda
Public service broadcasters are increasingly targeted by malicious cybercrime as they employ cloud-based workflows to manage valuable content assets. Alana Foster speaks to industry experts on the importance of prioritising cyber security.
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Industry TrendsWill SVOD boom fuel a rise in streaming piracy?
With the European launch of subscription service Disney Plus next week, consumers now have more choice than ever for watching content on demand. But could the cost of multiple subscriptions drive an increase in piracy?
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Industry TrendsThe cost of the coronavirus
As coronavirus continues to spread around the globe, the financial impact is being felt by the media and tech sector through event cancellations, abrupt drops in ad revenue, share price falls, and disruption to production schedules.
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Industry TrendsPrice emerges as key SVOD battleground
A raft of new offers and deals from streamers suggests that pricing is becoming increasingly important in the battle to win subscribers in a crowded market. Tim Dams reports
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Industry TrendsWilder vs Fury II: Fight night set to KO PPV records
Boxing heavyweights Deontay Wilder and Tyson Fury are set for a championship clash in Las Vegas this weekend. But the real winners could be the broadcasters set to air the epic rematch, writes Ross Biddiscombe.
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Industry TrendsSuper Bowl LIV ratings mount comeback for NFL ahead of rights negotiations
Super Bowl 2020 saw a slight increase in viewing figures for the American Football showpiece for the first time in four years – good news for the NFL ahead of another round of rights negotiations writes Ross Biddiscombe
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Industry TrendsWill the 2020s be the AVOD decade?
While the 2010s were undoubtedly the decade of SVOD streamers, some believe that AVOD services will the big story of the 2020s. Tim Dams reports.
