Monetise – Page 2
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Formula 1 agrees long-term US rights deal with ESPN
Liberty Media-owned Formula 1 has agreed a multi-year extension of its broadcast partnership with the Walt Disney Company, ensuring that F1 races will continue to be shown on ESPN Networks in the United States through the 2025 season.
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Netflix to launch ad supported service ‘Basic with Adverts’
Netflix is to launch its new lower priced ad supporting tier in 12 countries in November.
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Epic Games publishes Broadcast and Live Events Field Guide
Epic Games has published an 80-page ‘Field Guide’ for producers who want to adopt real-time video-game technologies for broadcast and live events.
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ProSiebenSat.1 acquires 100% of AVOD streaming platform Joyn
Germany’s ProSiebenSat.1 Group is to acquire the remaining 50% of the shares in local streaming platform Joyn, owned by Warner Bros. Discovery.
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Piano and UKTV discuss building a data-informed culture
A strong data-informed culture drives decision-making across UKTV’s entire ecosystem, allowing them to deliver better user experiences that increase revenue.
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New PlayBox research shows growing demand for OTT monetisation
A report by PlayBox Technology UK has revealed that “while the majority [of media content creators] do not currently operate their own OTT platform, there is huge interest in developing one.”
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Global ad spend to rise 8.4% in 2022, says GroupM
Global advertising spend will keep growing in 2022, despite challenging economic conditions, rising inflation and war in Ukraine, according to predictions from WPP’s media buying unit GroupM.
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How cloud, data, AI, and gaming technology transform the media value chain
Media companies are using the cloud, data, artificial intelligence, and gaming technology to become more agile, with a Microsoft session on IBC Digital offering real-world examples of how media companies are optimising their cost structure, creating new revenue streams, and responding to changing audience and advertiser expectations.
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Determined industry support propels IBC to move ahead with live Amsterdam show
IBC, the world’s most inspiring content and technology event, today confirmed that IBC2021 will take place on December 3-6 at The RAI in Amsterdam. The announcement follows a decision at yesterday’s IBC Partnership Board meeting to continue with the planned event because it can be delivered safely and create the ...
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James Bond boosts UK cinemas with bumper opening weekend
In a major boost for the beleaguered cinema sector, No Time to Die has notched up the highest opening weekend UK takings of any 007 movie.
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IBC Podcast: An Introduction to the IBC 2021 Accelerator Media Innovation programme
Episode 12 of the IBC Podcast features an introduction to the 2021 IBC Accelerator Media Innovation programme with Mark Smith and Muki Kulhan plus an interview with Shibasish Sarkar, group CEO, Reliance Entertainment
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Premier League extends UK TV deal following Covid disruption
The Premier League has agreed to extend its current deal with UK broadcasters, rolling over the live and non-live agreements with Sky Sports, BT Sport, Amazon Prime and BBC Sport.
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Themed week: Engaging viewers
IBC365’s latest themed week looks at the subject of capturing audience attention and how broadcasters go about making sure audiences are engaged with their content.
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IBC Podcast: Peter Cassidy, Monterosa; Carrie Wootten, Rise; and John Honeycutt, IBC Council
Episode 9 of the IBC Podcast features Peter Cassidy, director of global entertainment at Monterosa, Carrie Wootten managing director of Rise and John Honeycutt chair of the IBC Council.
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Next gen personalisation engines must deliver with “the speed of thought”
Broadcasters and OTT providers will need personalisation engines that move “with the speed of thought” if they want to add value and prevent churn, according to experts from Firstlight Media and ThinkAnalytics.
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‘Treat pirates like competitors’ FIFA tells sports broadcasters
Sports TV outfits need to up their game as video pirating grows in sophistication and becomes smarter at adopting to the latest consumer trends, executives from FIFA and Synamedia have warned.
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IBC SHOWCASE: Day 4 preview
International news organisations will be honoured for their coverage of the coronavirus pandemic with IBC’s biggest award on the final day of IBC SHOWCASE.
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4K 4Charity goes virtual at IBC SHOWCASE
This year’s 4K 4Charity fun run will go virtual at IBC for the first time, with participants encouraged to raise money by taking part safely from any location.
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PSB still valued by younger audiences, says Ofcom research
There continues to be a role for public service broadcasters (PSB) in the UK, despite their day-to-day influence and relevance declining among younger audiences, according to new research published by regulator Ofcom.
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Dutch court delays Mediaset merger decision till September
An Amsterdam court has pushed back Mediaset’s planned combination of its Spanish and Dutch units until September 1.