All Audiences and Advertising articles
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VideoWarner Bros. Discovery on differentiating its streaming service
IBC2023: Leah Hooper Rosa, SVP, Head of Streaming EMEA, Warner Bros. Discovery, explained how the company tries to differentiate its streaming service in a crowded marketplace at IBC2023 in Amsterdam. Warner Bros. Motion Picture Group won the IBC2023 International Honour for Excellence, 100 years since it was founded by Harry, ...
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NewsIBC2023: Omdia – Value of Gaming IP is Rocketing
At a premium delegate session at IBC2023 in Amsterdam, Maria Rua Aguete, Technology Fellow and Executive Director, Media, Service Providers & Platforms, Omdia, unveiled the research company’s latest report on gaming IP, drawing the audience’s attention to a series of factors that are combining to super-charge the market.
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Daily NewsTackling the addressable TV challenge
Discussions about adtech in the TV and broadcast industry invariably turn to the thorny issue of addressable TV advertising, and when it will really take off.
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NewsGlobal ad spend to rise 8.4% in 2022, says GroupM
Global advertising spend will keep growing in 2022, despite challenging economic conditions, rising inflation and war in Ukraine, according to predictions from WPP’s media buying unit GroupM.
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NewsMel Sullivan to succeed Sir William Sargent as Framestore CEO
Global VFX studio Framestore has named Mel Sullivan as its new CEO.
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Industry TrendsOn-demand delivery: ad technologies evolving in line with content services
Streaming and media companies are not lacking in options when it comes to finding flexible vendor solutions that can optimise the delivery of ads for on-demand services.
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NewsHow cloud, data, AI, and gaming technology transform the media value chain
Media companies are using the cloud, data, artificial intelligence, and gaming technology to become more agile, with a Microsoft session on IBC Digital offering real-world examples of how media companies are optimising their cost structure, creating new revenue streams, and responding to changing audience and advertiser expectations.
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Daily NewsSmart tools for content monetisation from SmartLabs
Video streaming specialist SmartLabs has unveiled its first RDK-enabled STB, an intelligent and flexible dynamic ad insertion (DAI) system, and the SmartCare analytics solution.
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Executive InterviewsScoring OTT goals with sports broadcasting
Eleven Sports COO Anouk Mertens discusses ambitions to expand and innovate in both the delivery and production arms of the business.
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VideoVideo: How has content consumption evolved?
Panellists discuss the changes from digital and on-demand experiences to audiences changing expectations and the production of higher quality content than ever before.
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Industry TrendsIBC2017: Audiences and Advertising
The IBC2017: Audiences and Advertising conference stream will focus on the realities of the changing consumer landscape – reaching, engaging and monetising viewers.
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Industry TrendsVideo: IBC2017 Audiences and Advertising
IBC2017: The Audiences and Advertising stream explores a world undergoing “enormous” change, says Executive Producer Jon Watts.
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VideoThe global view with WPP founder and CEO, Sir Martin Sorrell
The Chief Executive of WPP talks about China, Cuba and creativity and runs his eye over everything from the future of advertising, ad blocking, ad funding of content to the impact of social media and Brexit.
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Thought LeadershipWhat use cloud? How Cloud adoption in broadcast is rapidly evolving
Cloud broadcast solutions overcome limitations of traditional delivery models, making it easy to personalise content and ads, explains K.A. Srinivasan, co-founder, Amagi
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Executive InterviewsLord Puttnam on the future of cinema and digital media
One of the UK’s most high profile cinema producers and cultural envoys discussed how British and European cinema must evolve, why cinema and media needs to retain its trusted status, what Brexit means for creative industries
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Technical PapersIncreasing ad personalization with server-side ad insertion
There is no question that consumers have come to expect content anywhere, any time and on any device, whether fixed or mobile, on demand.
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Technical PapersUsing metadata to maximise yield and expand inventory in TV – contextual advertising
In the space of the content (video) consumption on an OTT platform (using IPTV, mobile, tablet), showing contextual ads is a currently a function of global attributes only. From the content perspective, typically parameters like the content type, title, genre, language etc. are considered. While from a user profiling standpoint, ...
