All Audience Analytics articles
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NewsDarts Final Scores Highest Ever Non-Football Audience for Sky Sports
A record audience of over 4.8m people tuned in to watch 2024 PDC World Darts Championship final in the UK on Wednesday night (Jan 3), making it the most watched darts event ever on Sky and Now.
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Daily NewsProximus picks Velocix for Pickx
Velocix, the cloud TV software provider, announced that Belgian telco Proximus optimised the delivery of its Pickx multiscreen video services with performance insights from Velocix Analytics.
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Executive InterviewsInterview: Wincie Knight - ‘DE&I is a Shared Journey’
As the strategic lead for Paramount’s Office of Global Inclusion for International Markets, Wincie Knight works alongside both internal and external stakeholders to implement initiatives that embed diversity, equity, inclusion (DEI) and belonging within the company’s strategic priorities.
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Daily NewsAmazon Interactive Video Service integrates Bitmovin Analytics
Amazon Interactive Video Service (IVS) is integrating Bitmovin Analytics to complement and strengthen its existing analytics capabilities.
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Thought LeadershipHow to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
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Daily NewsCastr buffs up streaming service
Video streaming platform Castr announced a range of enhancements to what it describes as its all-in-one streaming service.
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Daily News3SS and NPAW team to tackle churn
Software provider 3 Screen Solutions (3SS) and video business intelligence specialist NPAW have combined their respective technologies as part of efforts to help operators reduce churn and enhance average revenue per user.
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Industry TrendsBeating the bear: The streaming market in numbers
If the last few years have taught us anything, it has to be that expectations can always be confounded, and that what happened last month is no guide to what will happen next.
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Industry TrendsWays to Build, Engage and Retain Online Audiences
Building and retaining an audience is essential to the success of all broadcasters, video service providers and content creators. What are the best approaches for providers to attract new viewers, keep their existing followers engaged and grow a wider audience?
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Industry TrendsHow to create shareable content for social media
Audience analytics are driving content creators to manipulate content to suit relevant audiences across various social media platforms.
