“It’s a civilisation choice …for solidarity… it’s very driving”

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Talking to Nadira Tudor from a makeshift studio in Ukraine, on high alert for bomb sirens, Victoria Murovana shares her unique and brave story of resilience in a world of uncertainty.

Victoria shares how her team used content created on TikTok to share moments of humanity with millions across the globe.  And how she dreams of one day hearing folk songs not bomb sirens.

Featuring: Victoria Murovana, Head of Digital, UA: PBC SUSPILNE

Born in 1984 in Chernivtsi, Victoria Murovana is a Digital Content and Publicity Officer Producer with 10+ years of experience in communications and brand strategy development. She has worked as a fixer and interpreter for international media and NGOs, and co-founded the University UNESCO club.

Victoria Murovana

Victoria Murovana

Murovana actively participated in civic initiatives in 2004 and civil movements known as Euromaidan in 2013 as a volunteer and as a fixer for international media. In 2006 she joined the team of the most prominent Ukrainian company distributing movies from Disney, Universal, Sony, and Paramount, starting as a dubbing manager and copywriter to Head of PR & Publicity.

In 2015-2016 she joined the National Dovzhenko Centre Ukrainian state film archive as a Project Manager. This institution has an extensive collection of feature films and documentaries. In 2020 she joined Ukraine Public Service Media (suspilne.media) as Head of the newly formed department of kids and teens content on Digital Platforms.

In March 2022, at the beginning of a full-scale invasion to support Ukrainian Kids and families, she helped launch a Telegram channel with Audio fairytales. ”These fairytales reflect our new reality but are honest ways to explain what’s happening. We speak about love, grief, support, and being far from home. Because of honesty, ethics, careful attention to sensitive topics, and good quality, our products became popular on podcast platforms as well,” said Murovana.