Accedo and Brightcove announced a collaboration with Al Sharqiya Group to enhance its 1001 streaming service with the introduction of one of Iraq’s first subscription video-on-demand (SVOD) platforms, alongside live linear channels.

Initially launched in March 2023 as an advertising video-on-demand (AVOD) service, 1001 caters to Arabic-speaking audiences worldwide, offering localised video content in both Arabic and English.

3. Accedo and Brightcove collaborate with Iraq’s Al Sharqiya Group

Accedo and Brightcove announce a collaboration with Al Sharqiya Group

The introduction of the SVOD platform is a strategic move to complement the existing AVOD service, providing consumers with ad-free access to premium content. Developed in partnership with content platform providers OSN+, Rotana, and Starzplay, the SVOD platform offers content for on-demand viewing, catering to the evolving preferences of today’s viewers.

In collaboration with technology partners Brightcove and Jump Data Driven Video, Accedo is delivering an end-to-end OTT application solution, designed to provide Sharqiya’s customers with a bespoke SVOD experience. The video service, developed by Accedo, will be powered by Brightcove’s global streaming technology solution and will rely on JUMP Insights and Personaliser for advanced analytics, insights, and recommendations.

Michael Lantz, CEO at Accedo, said: “The collaboration marks a significant milestone in the convergence of technology and entertainment in the Middle East, signalling a new era of digital media consumption. As consumers increasingly demand flexibility and convenience in accessing content, the introduction of one of Iraq’s first SVOD platforms sets a benchmark for innovation and customer-centricity in the region’s media industry.”