Snowflake
Thought LeadershipWe need to talk about metadata: Why it’s critically important in today’s media supply chain
Media organizations are waking up to a new era of content supply chain management driven by metadata. David Fisher, Media & Entertainment Industry Principal, Snowflake makes the case for why the shift isn’t before time and explains the benefits for organizations and consumers alike—-including why it’s “win-win” for early adopters.
