All Generative AI articles
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Industry TrendsAdobe’s Deepa Subramaniam: How AI video will shake up post production
Last week, Deepa Subramaniam, Adobe’s Vice President of Product Marketing for Creative Cloud, was excited to reveal Adobe’s Firefly generative AI model at Adobe MAX London. Michael Burns questions her about the fears and hopes this new influence will have on post production.
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VideoNAB 2024: Telestream on cloud-based workflows and GenAI
Simon Clarke, CTO at Telestream, explains how the company is developing GenAI-powered solutions, such as a workflow tool that uses natural language, to help save customers money.
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VideoNAB 2024: GenAI and remote workflows at the fore for AWS
GenAI is causing the biggest disruption for the M&E sector according to AWS’s Nina Walsh. As a result, AWS is focused on helping customers to optimise their workflows and drive down costs. AWS is also set to showcase its full range of GenAI capabilities at IBC in September.
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Industry TrendsGenAI will generate more questions than answers
What are the limits for using GenAI in production and how capable is it of creating skilled and engaging content? IBC365 learns more about the recent findings from Pact’s AI working group.
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Industry TrendsNAB 2024 Preview: An industry in constant flux
NAB will witness an industry convulsing with the ‘everything everywhere’ of AI, the emergence of spatial entertainment, the parallel social ‘Creator Economy’ and attempt to explain blockchain. Disruption is the name of the game.
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Daily NewsThinkAnalytics appoints new business development head
AI specialist ThinkAnalytics appointed Josh Wiggins as SVP business development, strategy, and partnerships with a remit to spearhead go-to-market strategy and business development across both direct business and partnerships.
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NewsPact issues generative AI principles and guidance
UK producers’ organisation Pact has issued a list of principles and guidance for its members on the implications of using generative AI for TV and film projects.
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NewsGenAI to help streamers transform business models and minimise costs, finds report
Generative AI (GAI) is paving the way for more innovative streaming business models, according to the latest report from market research firm Parks Associates, in partnership with FPT Software.
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NewsBBC sets out plans for incorporating GenAI
The BBC has outlined its plans for working with Generative AI (GenAI) through a series of pilots designed to explore the benefits of using the technology in three key areas.
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Executive InterviewsNavigating the shifting narrative of AI in media
What are the ‘good’ AI solutions available in the media industry today and how can they be integrated responsibly? These are just some of the questions contemplated by Rowan de Pomerai, CTO at DPP, following the organisation’s latest report on the AI landscape.
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Industry TrendsWhat did CES 2024 reveal about the state of generative AI?
In January 2020, when global pandemics were thought only to happen in movies, the Consumer Electronics Show (CES) attracted a staggering 171,000 visitors.
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Industry TrendsThe state of AI development According to Google
Few advancements could cause both the excitement and fear AI elicits - according to some, it’s the solution to humanity’s problems. Others will tell you it’s the beginning of the end of civilisation as we know it. Andrew Williams investigates.
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Industry TrendsGenAI: Content innovation, IP Protection and Tools for Change
GenAI is increasingly being used to create new types of media content, personalise media content for users, and improve the efficiency of the media production process. However, there are many challenges to be overcome, both on the technical and ethical side, writes Mark Mayne.
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Industry TrendsCuebric Generative AI: Now We Are All Image Makers
The co-developer of a new AI tool for filmmaking insists that AI without human creativity is nothing, and therefore nothing to fear, writes Adrian Pennington.
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NewsMeta Rolls out Generative AI Tools for Advertisers
Meta Platforms has begun rolling out generative artificial intelligence (AI) tools that can create content like image backgrounds and variations of written text for all advertisers.
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NewsIBC2023: NASA’s creative technologist and AR pioneer to keynote
Creative technologist at the NASA Jet Propulsion Laboratory, Marco Tempest will feature as Keynote Speaker at the IBC2023 Conference, it has been confirmed.
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Thought LeadershipCan your underlying OTT architecture support the sizzle of new technology at IBC?
With Generative AI in the spotlight this year, having the right architecture to expedite deployment is essential. The industry is at a technology inflection point: OTT providers whose platforms lack flexibility, agility and scalability will be left behind in the race to deploy the new technology. Providers need to ask ...
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Industry TrendsGenerative AI in Broadcasting: A rising tide
These days it feels as if it’s not possible to read the news or access social media without being inundated with articles and posts about Artificial Intelligence, but just how far and how useful has AI in broadcast become, asks John Maxwell Hobbs.
