AI specialist ThinkAnalytics appointed Josh Wiggins as SVP business development, strategy, and partnerships with a remit to spearhead go-to-market strategy and business development across both direct business and partnerships.
Wiggins was most recently global industry sales leader for the Media & Entertainment Business Unit at AWS, and has a strong background in the content supply chain, AI/machine learning, and metadata.
Marc Aldrich, worldwide CEO at ThinkAnalytics, said: “Josh has a unique insight into the challenges and opportunities facing video service providers and publishers today, with an expertise in monetising content and building partnerships with major tech platforms. Using his deep understanding about the latest AI use cases, Josh will lead our customer engagements with initiatives that turn viewer behaviour insights into personalised user experiences and target ads that build engagement and revenues.”
Wiggins added: “ThinkAnalytics has a unique position in the market and a strong vision for the future across its Think360 Content Discovery and ThinkAdvertising solutions. ThinkAnalytics’ two decades of experience and tenured team working with metadata, AI/ML has set them up perfectly for the next phase of company growth, as it embraces the disruption and opportunities provided by GenAI.”
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