All Thought Leadership articles – Page 3
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Thought LeadershipThe pandemic has ‘accelerated a paradigm shift that was already underway’ for OTT
There has never been a better time to launch an OTT service, writes Adam Smith, Simplestream.
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Thought LeadershipCloud and how it can help address streaming’s ‘high carbon footprint’
As well as addressing sustainability issues, content providers need to build in greater flexibility in order to attract and retain audiences writes Marc Baillavoine, Quortex
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Thought LeadershipThe value of providing a ‘one-stop shop for every step of the content chain’
Our focus is on supplying a turnkey, comprehensive solution for IPTV and OTT services that is also highly flexible, writes Cees van Versendaal, MwareTV.
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Thought LeadershipVital to ‘ensure the protection of privacy and intellectual property’ as video distribution evolves
Concurrent stream limiting can help combat password-sharing, whilst AI could be set to have a major impact on content discovery in the OTT market writes Michael Stattmann, castLabs
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Thought LeadershipDriving FAST changes in OTT
With demand for OTT services and content growing at an explosive rate, the market is seeing a rise in FAST services - free, ad-supported TV – that enable consumers to stream content at no cost, if they are willing to accept advertisements writes Krsto Lazić, Sales Manager at iWedia.
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Thought LeadershipThe vital role of workshops in inspiring new entrants and boosting diversity
Taking the time to tutor students and introduce them to the world of TV, broadcasting and technology is essential if we want to boost diversity in our industry, writes Rise managing director Carrie Wootten.
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Thought LeadershipThe explosion of cloud-based production workflows and AI-enhanced content in live news and sports broadcasts
The popularity of cloud-based broadcast production and AI-enhanced content is at its highest point ever. Every aspect of live programming can be produced in the cloud or enriched with AI for faster, easier, and at a fraction of the cost broadcasters have become accustomed to.
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Thought LeadershipExpanding and accelerating the media supply chain
In the dynamic media market, with new content deals happening almost daily, the need for easy and accurate content transfers is higher than ever, writes Geoff Stedman.
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Thought LeadershipHow to be seen and heard: Building your brand through mentoring
In her second article for IBC365, Discovery lead transmission operator Kat Savage reveals what she has learnt so far as part of the Rise mentoring scheme, which aims to boost gender diversity in the broadcast technology sector.
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Thought LeadershipHow technology is narrowing the gap between Broadcast and AV production
While broadcast and AV used to be seen as very separate entities, both are built around the concept of the playlist and discrete, triggered events happening in a carefully choreographed sequence, with a schedule and items that need to take place on demand. And it’s not just broadcast borrowing technologies ...
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Thought LeadershipComment: Introducing the IBC2021 Accelerators
The IBC Accelerator Media Innovation Programme provides a framework that enables agile collaboration. Leaders Muki Kulhan and Mark Smith explain all about the eight remarkable projects already underway.
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Thought LeadershipComment: MovieLabs on cloud ingest, publication and subscription-enabled workflows
The MovieLabs 2030 Vision calls for software-based workflows in which files and assets are uploaded to the cloud and stay there, but there is still a way to go before the realisation of this vision. Mark Turner lists the gaps identified by MovieLabs that must be overcome in order to ...
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Thought LeadershipComment: Blurring the lines between TV and gaming
With TV audiences becoming increasingly familiar with the interactivity of gaming, those involved in creating and delivering scripted storytelling would be wise to provide shows that offer more immersive forms of engagement, writes Guy Gadney.
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Thought LeadershipComment: Sustainability will be driven by standardisation
Climate change is a planet-critical issue, and the broadcast industry must work together to create sustainable ways of aggregating and distributing content, writes Richard Lindsay-Davies
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Thought LeadershipIt’s time to come together again
With IBC confirming that the 2021 event will take place at the RAI in Amsterdam in December, chief executive Michael Crimp explains how and why the decision was made.
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Thought LeadershipAudio journalism – the key to customer engagement and monetisation for publishers?
Gareth Hickey, co-founder of Noa, discusses how listening to the news, rather than reading it, is the future.
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Thought LeadershipPlanning to bring the industry together again
IBC is working hard on a creating a safe and valuable hybrid experience with greater reach than ever before, and as part of our plans we want to hear from you, writes IBC chief executive Michael Crimp.
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Thought LeadershipCloud migration: From principles to practice
The pandemic has hastened the move to the cloud, and while it is a highly technical process the real beneficiaries of cloud migration are the creative community, writes MovieLabs CEO Rich Berger.
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Thought LeadershipContent Everywhere means great complexity - unless we work together
As onboarding continues to be one of the biggest issues faced by those in the VOD supply chain, Rowan de Powerai, DPP CTO, highlights the organisation’s latest guidance on best practices for content supplier onboarding and why it’s recommended reading for both senders and receivers of VOD content.
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Thought LeadershipThe ecosystem: Much more than the sum of its parts
Adam Nightingale, chief commercial officer at 3SS, explains why savvy operators put a lot of thought in when it comes to selecting a technology ecosystem.
