All Thought Leadership articles – Page 2
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Thought LeadershipWe need to talk about metadata: Why it’s critically important in today’s media supply chain
Media organizations are waking up to a new era of content supply chain management driven by metadata. David Fisher, Media & Entertainment Industry Principal, Snowflake makes the case for why the shift isn’t before time and explains the benefits for organizations and consumers alike—-including why it’s “win-win” for early adopters.
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Thought LeadershipThe Evolution of Efficiency: Advanced Monitoring in M&E World
The media and broadcast TV landscape is not just changing; it’s undergoing a significant paradigm shift. As traditional cable TV makes room for streaming and Over-The-Top (OTT) platforms, younger consumers are defining the path forward with their penchant for on-demand content. Advanced monitoring systems are the torchbearers in this journey, ...
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Thought LeadershipMEDIAGENIX: Staying ahead of the fast-moving FAST crowd
In the fast-paced media industry, businesses need to show business agility, be efficient, and keep their audience engaged. This is especially true in the FAST world. Here is a snapshot of trends in the FAST ecosystem and practical advice for FAST businesses that want to maximise their content value, enhance ...
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Thought LeadershipCan your underlying OTT architecture support the sizzle of new technology at IBC?
With Generative AI in the spotlight this year, having the right architecture to expedite deployment is essential. The industry is at a technology inflection point: OTT providers whose platforms lack flexibility, agility and scalability will be left behind in the race to deploy the new technology. Providers need to ask ...
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Thought LeadershipLeveraging Data-Driven Insights and Analytics: Foster Business Growth
Data-driven decision-making is the future, if not already your day-to-day reality- but it doesn’t come without difficulties. How do you solve the challenges and use the power of predictive analytics to your advantage?
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Thought LeadershipHow to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
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Thought LeadershipISPs concerns in video-as-a-service era and how to handle it
IPTV is still the main engine for Pay-TV business to get more users in the next 6 years. In order to have better financial performance and up-to-date technologies, more and more ISPs choose to migrate to SaaS platforms. Though the SaaS platform helps ISPs reduce the platform cost significantly, they ...
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Thought LeadershipCloud and IP, embrace the mindset with Sony
We at Sony are undeniably a technology company – that’s what we’ve been doing for the past 75 years. And we’re good at it. Nevion has the same DNA - writes Sales Director Olivier Bovis.
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Thought LeadershipHow should advertising be incorporated into a Pay TV offering?
When it comes to content experiences available to consumers worldwide, I am reminded of the opening lines of Dickens’ “Tale of Two Cities.” We truly do live in the best – and worst – of times, writes Hoppr Chief Revenue Officer Emilia Ong.
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Thought LeadershipSustainability and delivering impeccable experiences are not mutually exclusive
The world’s largest video streaming platforms alone account for a few billion users globally. Live video is demanding far more bits per second than any other type of internet usage. In 2019, Cisco estimated that video would make up at least 80% of the 4.8 zetabytes of data being delivered ...
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Thought LeadershipComment: time to Rise and shine
As Rise 2021 draws to a close, Kat Savage writes her fourth article for IBC365 and reflects on what being a part of the mentoring programme has meant for her and the progress she has made over the past six months.
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Thought LeadershipQ&A: Maintaining engagement in an era of infinite choice
Producing and protecting exclusive content is crucial to securing future revenues, says John Ward, Executive Vice-President Americas, Friend MTS
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Thought LeadershipFinding content could become ‘even more important in the crowded VOD space’
Increasingly, pay TV operators are having to act as ‘super aggregators’ and make OTT an integrated part of their ecosystem, by Jeroen Ghijsen, CEO Metrological / VP Comcast CTS business affairs at Comcast
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Thought LeadershipComment: Keeping content secure in the cloud
MovieLabs has published a recommended set of security practices for anyone that uses cloud services for production, writes Spencer Stephens.
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Thought LeadershipConnectivity, Computing and AI Empower Future Development of Smart Homes
With the soaring development of mobile networks, cloud computing, Internet of Things (IoT) and AI technologies, the integration of connectivity and computing capability is empowering various industries writes David Davies.
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Thought LeadershipFinding your inner cheerleader
In her third article for IBC365, Discovery lead transmission operator Kat Savage writes about three of the Rise mentoring programme sessions that have improved her confidence and boosted her mental wellbeing.
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Thought LeadershipWhy users will have more choice and ‘the industry will only become more competitive’
Consumers will expect more than video as new forms of data allow for ‘tremendous engagement’ opportunities, writes Jeff Volk, head of commercial, Americas
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Thought LeadershipHow optimisation is fulfilling the promise of modern media supply chains
Media platform developments are making it easier to move and receive content with minimal processing redundancy and duplication of work, writes Geoff Stedman, SDVI
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Thought LeadershipHybrid business models set to leverage multiple ways of monetising a service
Different approaches will be required for different stages of the customer lifecycle as the video services market continues to mature writes Michael Lantz of Accedo.
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Thought LeadershipRDK gives operators the tools they need to reduce customer churn
The open-source software enables pay TV operators to develop and launch new, user-friendly services for video streaming and more, writes Gary Hamer, senior vice-president of sales and business development, SmartLabs.
